My coca cola Advertisement concept is; There are 4 women all friends who are getting ready to go on a night out. They all get dressed up and phone for a taxi to get into town. The taxi picks them up and takes them to the club. They arrive at the club walk in and head for the bar. They get to the bar and the bar man asks what alcohol beverage he can get them, he is then shocked when they turn around and ask for 4 diet cokes with lemon and ice. My target audience for my concept will be women age 18-44.
My Coca cola pitch.
My Coca cola advertisement idea is 4 women that are all friends are getting ready for a night out in town, they catch a taxi to the club they are going to. They walk in and up to the bar. The barman asks what alcohol beverage he can get them, they ask for 4 diet cokes and the barman laughs with shock. The target audience is women age 18-44.
Research.
When looking into similar advertisements; I found out it wasn't just about finding silmilar advertisements to my concept; but it was about how the concept is conveyed, the feel of the advertisement itself and also how the advert inspired me out of emotion, more than the appearance of the advert itself. When researching I found two advertisements that I personally thought fit in with my concept and how I wanted my advert to look.
Fanta.
One Advert that I was interested in lately and caught my eye is the advertisement for the fizzy drink Fanta. This advertisement is entirely different from my idea in some aspects of which would be the animated people dancing as there is nothing animated about my concept, but it fits in with the feeling I want to convey with my concept.
This Fanta advertisement is animated with a group of people jumping and dancing drinking Fanta. It doesn’t have a narrative what so ever, however the aim of the advertisement is to attract an audience or people in general to buy the drink or try it because of the entertainment of the advert. The colours that have been used in the advert are very eye catching as it is absolutely bright throughout and there is nothing dark or unhappy about it at all. The bright colours that are used also brighten up the mood of the advert making people feel happy when viewing it. The structure of the advert is very simple which a great thing is also because if it was really complicated not as many people would be interested in it, as they are with it being undemanding. The advert is quite short as it is only a 30 second advertisement so it doesn’t distract people’s attention to something else. I do like the way the advertisement is short as it doesn’t bore you, and also makes you want to try or buy the product. The superior thing about this advertisement is that it doesn’t give you too much information or details on why you should buy it, not pressuring or forcing you straight away! The colours don’t just create a happy mood but the whole advertisement itself does as there is a happy feeling between the animated people dancing and drinking Fanta. It then sells the product at the very end with an outrageous slogan of “More Fanta, Less Serious”. This slogan explains the whole advert in a few words. This slogan clearly explains what I would want my advert to be like, well presented and structured but simple at the same time; not forcing people into buying the product straight away.
Robinson Squash
http://www.youtube.com/watch?v=BKe2YGz42pU
This Robinson squash advert was another advert that I was also interested in. This advert is a similar advertisement to my idea in some aspects as the advert is telling us that Robinsons makes people happy, because it’s double concentrated and lasts longer. It also fits in with the feeling that I want to show in my advert like the Fanta advertisement did.
This advert is a British commercial for a well known drink called Robinsons; it is highly popular with the younger generation rather than the older generation! This advertisement is similar to the Fanta advert because it isn’t forcing you to buy the drink! It’s mainly saying it’s worth trying. This is why it has influenced my idea because they are not pressuring you in to buying the product and that’s what I would want mine to be like.
The whole creation of the advertisement is that there are 3 children with a women, they are making Robinsons squash and pouring them into glasses as it is a double concentration bottle of squash and they want to see if the fact “It make 50 glasses out of 1 bottle” is true to its word, so they make 50 glasses of squash and see how far they can get handing them out.
The structure of this advertisement is very simple as the Fanta one is; this makes it stand out more as it isn’t overloading its audience or viewers with information. Again with this advertisement I like the use of colour and the atmosphere. I like how it looks more reality and not animated. I like the way the children get along so well when they are handing out the drinks and they are really happy with their Robinson juice challenge that they want to complete to see if the makers of Robinson are true to their words. This advertisement is interesting to watch and puts a smile on your face with the way the atmosphere is throughout the advert. No one can criticize this advert because it’s a simple advert doing what every advert does, trying to sell the product.
The advert makes the drink look really great because of how long it lasts and how much you actually need to make one glass compared to a normal concentrated bottle of juice. It forces you to feel emotion when the children are offering different people a drink of Robinsons squash. As a result of this, it connects to the audience to the advertisement. Audiences or viewers may not actually see this when watching the advert but if they were to crucially watch it then it would stand out to them and you can tell that that’s what Robinsons are trying to do.
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